People in France are willing to pay for digital material.

  The advertising vs free content paradigm appears to have hit its limitations, and Internet consumers are becoming irritated. According to a survey conducted for Stripe by worldwide market research firm YouGov, 55 percent of French consumers are prepared to pay for digital content, with movies/TV (41%) and music (28%) being the most popular (11 […]

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What are the prospects for the second-hand professional software market?

  In a variety of domains, secondhand has become a consumer trend. But when it comes to the intangible, and especially with professional software, it’s a different storey. To return to this growing industry, we met with Habibou M’Baye, Softcorner’s CEO and Founder. What factors influence the development of a second-hand software marketplace? The concept […]

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If the foundations of customer experience haven’t changed, the method in which they’re implemented must!

  Every company competes with world-class brands in today’s worldwide economic landscape. Customers want a smooth, positive customer experience whether they’re working with one of the world’s largest corporations or a small local business. And, in the aftermath of the epidemic, as digitization accelerates, global competitiveness will further intensify. Businesses confront three key obstacles in […]

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Why and how should you hire a freelancer for your next marketing campaign?

  New websites, mobile apps, acquisition or awareness efforts… The start of the school year is typically associated with job overload for marketers. It may be possible to enlist outside, and above all competent, assistance… Creating web banners, updating a website, or adding content on a regular basis… These were, for the most part, the […]

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A successful voyage to the land of data is the customer journey.

  Our consumption habits have shifted dramatically in the last year. Perhaps this is a chance for businesses to refocus their strategy on the consumer experience… We are at a critical and difficult juncture, both personally and collectively, as we are all caught up in a historic health, economic, and social catastrophe. This crisis is […]

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Is it better to work from home or in the office? Reflections on business performance’s changing shapes…

  The moment has come for firms to learn how to structure themselves differently. The crisis has demonstrated that as long as you have an Internet connection, you can be productive whether you’re at work, at home, or anywhere else… While the limitations are progressively relaxed and employees return to their employer’s premises, the work […]

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