6 internet business models that will succeed in 2021

  The entrepreneurial environment is gradually changing, and new company models are developing. While deciding which one is ideal for your project isn’t always straightforward, there are several business models that are performing exceptionally well online in 2021. There are several phases involved in starting a business. It’s critical to create a business strategy when […]

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Advertising’s Importance of Context

  The environment in which an advertising is presented has been shown to enhance memory by up to 40%… The Context Effect, Integral Ad Science’s latest biometric research on the impact of context in advertising, was just released. This study, led by IAS and Neuro-Insight, a neuromarketing and neuroanalysis firm, examines brain activity in reaction […]

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How can you solve the content problem in digital marketing?

  Online competition is strong in this “all digital” era. An ever-increasing number of companies use digital platforms and social networks to differentiate themselves and create long-term connections with their potential consumers. In this environment, the inventiveness of the marketing material they publish is no more a choice, but a must for gaining exposure and […]

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5 recommendations for doing an effective digital competitive analysis

  Competitive analysis is essential whether you wish to break into a new market, promote a new brand, or reconsider your marketing approach. We’ll look at how competitive intelligence is deployed through digital channels. Discover five key pointers for doing a positive digital analysis.  1 – To truly understand others, you must first understand yourself. […]

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Crisp’s software, which centralises communication channels, makes corporate communication easier.

  In order to satisfy your consumers, you must now provide an unrivalled customer experience across all communication channels. Small and medium-sized firms are typically ill-equipped to deliver the finest service to their consumers when the number of customer and prospect interactions grows. When you consider that 80% of customers who have a terrible experience […]

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What is the future of the French digital economy in the face of cyber-attacks?

  What can we expect in terms of cybersecurity in the coming years? What can French businesses do to prepare? Cyber attackers attacked in 2020, when office closures were implemented and workers withdrew en masse to their homes. As economies across the world came to a halt, hackers took advantage of user isolation, the surge […]

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This heavy-lift drone may carry a sub-hunting torpedo in stealth mode.

  It’s designed to carry up to 660 pounds for up to 18 kilometres. The next anti-submarine weapon might emerge in the shape of a torpedo launched from a big drone at some point in the future. The T-650 is an all-electric heavy-lift drone developed by British military major BAE Systems with drone company Malloy […]

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What marketing levers do startups rely on, according to research?

  SPAAG, a digital marketing agency, has released the first barometer of startup digital growth. What is the best media budget to use? What resources should be used? What stations are you watching? When is the best time to implement a digital growth plan for a startup? As the number of digital marketing tools, platforms, […]

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Customer relations: today’s consumers choose digital.

  After the epidemic, 58 percent of customers will prefer digital services to in-person encounters.   What are the views of the French on digital customer service? Has the Covid-19 epidemic, which has boosted the usage of e-commerce and remote services, altered how customers want to interact with brands? Nuance Communications, a technological pioneer and […]

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Scammers are mining dating sites for victims using cryptocurrency.

  Here’s how to spot the newest internet fraudster ploy and defend yourself. The FBI warns that if your new internet love appears too good to be true, you could be correct. Last week, the agency issued a Public Service Announcement to alert the public to a new trend in online romance frauds. The FBI […]

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